Embrace Digital

Delivery style: passionate, collaborative, compelling and creative

Always looking to develop relationships and business to ensure that growth and financial health are maintained and consistent.

Approach:

1. Identify key opportunities and/or challenges in a business
2. Identify unmet needs and goals of customers
3. Characterise an audience
4. Visualise and prioritise a set of online initiatives
5. Execute

Identify key opportunities / challenges for business

• Stakeholder interviews (board, management and staff)
• Competitive analysis; SWOTs, FABs, functionality and usability of assets
• Financial impact assessment

Identify unmet needs and goals of customers

• Quantitative and qualitative engagement with customers and non-customers
• Asset testing where appropriate, for example, usability
• Customer observations to include recording situations
• Identification and deployment of the most appropriate analytics tools
• Assessment of CRM capabilities by channel

Characterise an audience

• Develop a caricature of the audience in various situations

Visualise and prioritise online initiatives

• Creative modelling of scenarios and outcomes to develop a vision of success
• Technical and process requirements planning
• Identification and costing of suitable tools
• Tabulating cost of implementation alongside business benefits
• Create a digital media plan
• Develop proof of concepts
• Road mapping
• Define KPI and ‘whodowhat’

Execute

• Press the green button and cross-ya-fingers! Just kidding
• The execution plan can be as complicated as any other part of the process depending on the various objectives built into it and the media and lead times that the execution depends upon.

Don’t forget, my signature dish is passion and collaboration; an ability to get ‘buy-in’ for Stakeholders