Embrace Digital

Profile

I believe in selling by example.  Actions speak louder than words.  I have experience of change management, business-aligned IT architecture, digital strategy definition & planning, brand guidelines, search strategy and planning, SEO, SEM, PPC,internet, intranet, extranet, ecommerce, viral marketing, technology integration and emerging technology roll-outs through diverse business types.

Key Skills, Business Experience & Digital Media Capabilities

• P&L business management
• Capital & overhead budgets
• Business development & Change management
• Ability to handle multiple complex projects
• Business process re-engineering
• Hosted services and ISP management
• Disaster recovery strategy planning
• Prospecting & sales management
• Team mentoring
• Data mining design
• Integrated business solutions
• Digital campaign strategy & planning
• Search strategy & planning
• SEM, SEO, PPC, SMS, RSS, CD/DVD
• Ecommerce, email, internet, intranet, extranet
• Social & viral marketing
• Banner advertising & marketing
• Channel marketing
• Deployment of CRM systems
• Relationship management
• Project management
• Emerging media & technologies

Jan 2000 to Feb 2008:  DIRECTOR, DIGITAL ENGAGEMENT : Wisechoice Ltd – Taken over December 2007

Responsible for P&L business management within a leading internet service provider (ISP) and web / digital agency, providing business-critical services to a network of 39 resellers and a portfolio of 2,500+ businesses.

• Appointed Sales & Marketing Director, rapidly promoted to the board to spearhead growth & e-governance
• Successfully re-branded the business from Net-Traders to Wisechoice as part of long-term marketing plan
• Leadership, management and motivation of a multi-functional compliment of 40+ staff
• Monitored operational performance, systems capacity, budgetary controls, SLAs & internal KPI metrics
• Focused on reshaping reseller support; product packages, news releases and extranet assets
• Developed business case and business benefit analysis for the adoption of emerging IT/IP technologies
• Managed R&D of search to include, Db indexing, foreign language and DMOZ & BOTW efficiency
• Established an enhanced marketing process to help clients ‘visualise’ digital strategy, planning & impact
• Collaborated with Clients to create multiple brands, guidelines, markets and routes to market
• Identified and promoted a broad range of digital marketing methods key to client campaign success
• Planned and managed multi-skilled teams to deliver clients’ digital campaigns on time and budget
• Monitored and reported on Client campaigns measuring ROI and, where possible, impact
• Championed viral marketing propositions incorporating ‘conversion’ and ‘call to action’ techniques
• Established relationships with key suppliers, leveraging vendor capabilities & delivering value for money
• Transformed business cash-flow from 120 days ‘out’ to 20% in advance and 30 days ‘out’
• Successfully increased average hosting revenue by 30% and average campaign value by 150%
• Managed the expansion of offshore production facilities to support business expansion
• Led corporate relocation of the business from Nottingham to London, including the data centre
• Worked closely with notable clients, including Autobahn Porsche, Chrysalis Retail Entertainment, The Conservative Party, DAF Trucks, Endsleigh Business Insurance, Rank Leisure, Studiospares.com, Mortgages for Business, NHS, Ericsson and Hewlett Packard Technologies

Feb 1996 to Oct 1999:  SALES & MARKETING DIRECTOR: France Magazine Ltd; Sold

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Dec 1993 to Dec 1995:  MARKETING & BUSINESS DEVELOPMENT MANAGER: Truck & Van Plc

• Responsible for all aspects of marketing & business deelopmen within the dealership
• Focused on establishing a clear marketing vision for the business, generating profitable sales revenues
• Championed the ongoing development of a marketing culture across sales, service and parts disciplines
• Focused on developing marketing strategies, prospecting plans & sales infrastructure for the business
• Reported directly to strategic-level business management teams, advising on business growth & sales
• Established the first telemarketing department for the a UK truck dealership, generating £1.4m+ quarterly
• Successfully prepared marketing and business development aspects of the business for corporate sale

Aug 1987 to Nov 1993 :  MARKETING MANAGER:  Channel Commercials Plc

• Responsible for all aspects of strategic marketing management within a commercial vehicle franchise
• Appointed as Marketing Manager following business acquisition of the business from a major car group
• Focused on introduction of a sales and marketing culture for the business, improving sales profitability
• Worked closely with departmental heads to devise sales campaigns and boost overall sales revenues
• Successfully led introduction of a new CRM system, profiling the customer base & improving support
• Instrumental as a member of the management team that increase business turnover by over threefold
• Conceptualised and developed manuals for the distribution across European markets by Leyland DAF

Sept 1983 to Jul 1987 :  MEDIA PLANNER : Ogilvy & Mather

• Joined Ogilvy & Mather as a Graduate Trainee
• Responsible for planning TV, radio, national press, magazines, poster and adshel advertising campaigns
• Reported directly to the Group Head / senior management, within a leading London advertising agency
• Worked with notable clients including Air Canada, Avon Cosmetics, Sara Lee and HP Foods in the UK