How to Analyse Your Business Strengths and Weaknesses to Achieve Growth.

You’ve worked hard to get your business off the ground. It now has strong foundations and solid day-to-day processes. What’s next is to embark on a process of growth. You want your firm to start growing its presence and its profits.

The best kind of growth is that which delivers results in the short-term, is sustainable, and aligns with your long term goals. You don’t want to outgrow your resources or your capabilities. Working out how to achieve that kind of growth isn’t easy. Deciding which direction to take to ensure growth, can seem like a daunting task.

You must give yourself the best chance of exploring the right avenues of growth. The way to do that is by gaining a full understanding of where your business stands right now. You need to evaluate your strengths and weaknesses. You also need to assess where you sit within the wider business environment. A SWOT analysis is a tool that can make that process much easier.

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